A conceptual WordPress plugin to display website statistics and provide advice, leveraging Google Site Kit.

 Google Analytics reporting tools can help you refine the data that Google Analytics offers and make it easier for you to measure the performance of your website. If you are someone who thinks a lot of their time is utilized just wandering around your Google Analytics account, looking at numbers, this blog is going to be a life-saver!


Until now, Google Analytics was using its Universal Analytics version that allowed you to track different kinds of data from your marketing campaigns. Now, GA4 is taking over Universal Analytics which will take care of both web and mobile application metrics with various new features like:

  • Total users: Metric for total number of users
  • New users: Metric for number of users who interacted with your site or launched your app for the first time
  • Active users: Number of users that have been active within a 28 day time period
  • PageView: Total number of app screens and/or web pages your users saw

And many more! Understanding Google Analytics data can be a little difficult for marketers, especially after the launch of GA4. This is why they use Google Analytics reporting software to simplify the data and use it for growing their business.







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